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Category Archives: Sales and Marketing

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Business Failure Statistics & Reasons Summary

Preface: Many visitors from abroad are surprised to learn that even today, the U.S. economy is by no means dominated by giant corporations. Fully 98 percent of all independent enterprises in the country employ fewer than 500 people. These small enterprises account for 52 percent of all U.S. workers, according to the U.S. Small Business […]

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Business News – Dangerous Trends for Business in 2015

Dangerous Trends for Business in 2014     – Empire Research     Trend #5 Increasing Competition & Increasing Business Failures Trend #4 Lagging behind the Latest Internet Technology Trend #3 Increasing Marketing Costs and Decreasing Effectiveness Trend #2 Customers Leaving You for Perceived Indifference Trend #1 Fighting for Attention through all the Information Clutter   Four […]

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16 Very Effective Sales Questions

The best sales people do little selling; they build relationships. Solid relationships depend on knowledge, that is, the parties need to know one another well, and what they learn about the other party needs to develop confidence, trust and common interest.  In order to survive the initial courtship and achieve these elements in a relationship […]

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12 Questions You must Ask in a Customer Survey

Let’s take a quick look at the Current Business Climate: The SBA and several university studies indicate that: A corporation fails every 3-minutes A company changes control every 15-minutes 66% of ALL companies fail within 10 years with 35% of those failing within the first 2 years [1] 26,000 new products and brands are introduced every […]

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